Branding

metany.io / metany.app

Realign and change your mind.

Characters

It's important to understand who your customer is. The more niche you can be the better. Drawing the person is best.

Jeff

Jeff is an accountant who works remotely. He spends a lot of time in front of a computer screen, although he works at home. His boss isn't micromanaging, so he has the flexibility to install software on his computer and take billable breaks. He has heard of the Pomodoro method and has tried it periodically but it just hasn't stuck. He is a good typist (using his keyboard), and his handwriting skills have, admittedly, been on the decline. When he's not on the computer, he's generally active and outside.

Character bio 2 - "Jill"

Jill is an executive at an ad agency. She spends a lot of her time in meetings so frequently is on her phone. She has a bit of an addiction to social media. Right now, Instagram is her biggest addiction. She likes being able to reach a lot of people, build a brand, and check up on all of her friends. She knows she should be more ordered in how she spends downtime, but it's so easy to just open up Instagram rather than anything else.

Character bio 3 - "John"

John is a college student studying Electrical Engineering. He spends a lot of time on different devices so is often on his phone. He has an addiction to social media. Right now, Snapchat is his biggest addiction. He gets a sense of missing out if he isn't always checking it. He really enjoys talking about philosophy with his friends although they don't always get it. Sometimes he has great ideas that he wishes he could share.

Value Proposition

For a one-time payment of $8 you get:

Forced prompting on your phone to journal
- Prompted by a tunable algorithm; default is after 5 cumulative minutes using social media apps
- Pomodoro timer option
- Writing tool has tech that helps writing
  - Stream-of-consciousness mode
  - Time mode
  - Randomly generated question

And/or for $5/month ($50 yearly), you get: 2. Ability to share journal entries amongst friends - Default is private drafts / stored (have a confirmation for 'are you sure you want to share this?') - Option to share to others directly 3. Alternative media feed - Low-stress interface; black-and-white; text only content from your peers - No commenting or likes - only a button to DM someone (or text them?) - Never any suggested content - Stress-reducing feed - 3 posts at a time? - Chronological

Other perks:

Monochrome interface
Customizable graphics / text
(Obsidian integration?)
AI-powered thought web generation for exploration and linking to past ideas over the course of many years
AI-powered sentiment analysis and corresponding 'smart prompts'

Potential Problems and Threats

User engagement
Privacy (need to be clear how this is done)
Technical issues

Future opportunities

Goalsetting
Gratitude journaling / different prompts in different parts of the day
Explicitly catholic prompts (even speaking to different traditions)

Cost Structure

Server expenses (???)
Engineering expenses (???)

Key Resources

Nothing exists in a vacuum. List potential and necessary ones.

Hosting

Partnerships

Hallow (they might even be interested in buying this... I wonder if they're already cooking something like this up)
Schools (bulk buy)?

3.3 KiB Raw Blame History