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+# Characters
+> It's important to understand who your customer is. The more niche you can be the better. Drawing the person is best.
+
+### Character bio 1 - "James"
+
+### Character bio 2 - "Jill"
+
+### Character bio 3 - "John"
+
+
+# Value Proposition
+
+# Cost Structure
+
+
+
+# Key Resources
+> Nothing exists in a vacuum. List potential and necessary ones.
+
+## Capital
+
+## Partnerships